IPA Agency / Grey London

Grey London is an open, ambitious collision of almost 500 people working in London’s Hatton Garden. A creative company on a mission to make a different shape of work, Grey partners with the world’s most ambitious brands to play a meaningful role in culture. That means creating more than just adverts. Sometimes the best advertising doesn’t look, walk or talk like advertising at all. It could be a product (Volvo LifePaint), a building (the Lucozade Sport Conditions Zone), an event (The Angina Monologues for the British Heart Foundation), a font (Ryman Eco) or a #1 single (Lucozade ‘Louder’). Grey’s ‘Open’ culture makes this kind of work possible. Open isn’t about one way of doing things; it’s about doing things in the way that works best for every client. No hierarchy, ego, or that old-school advertising ball and chain, sign off. Because, as Grey believe, ‘none of us are as smart as all of us’.

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Grey London  
The Johnson Building
77 Hatton Garden
view map

www.grey.co.uk Tel: 0203 037 3000
Fax: 020 3037 3001

What we do / Product Experience

  • Charities
  • Cosmetics/Toiletries
  • Home improvements/DIY goods
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Household
  • Telecoms
  • Automotive
  • Office Equipment
  • Media
  • Retail
  • Electrical goods
  • Travel/Transport
  • Disposable Paper Products

Who we do it for / Clients

    Allianz ||Arcadia Group ||Beechams || Hugo Boss || Brother ||Cathedral City ||Clariol ||Clover ||Corsodyl ||Country Life ||Day & Night Nurse || Duracell || Fairy || Frijj|| Gillette || Greene King || Horlicks|| HSBC|| Lucozade ||Macleans|| McVitie's || NFU Mutual || Nytol ||Oilatum|| Old Speckled Hen || Orangina || Panadol ||Pantene ||Piriton ||Poligrip ||Post-it ||Pringles ||Puma ||Schwartz || Scope|| Semta ||Sensodyne ||The Sun ||The Times ||The Sunday Times || UPMC||Vodafone || Volvo ||Watches of Switzerland


The Grey network spans 432 offices across 117 cities and 96 countries worldwide. Grey London is the regional lead office for EMEA, a territory that covers 236 offices across 80 cities in 57 countries.


Key facts

Companies House:
Grey Advertising Limited
Jan 1 1954
Joined IPA:


Other Accreditation

Sarbanes Oxley
Investors in People

IPA Effectiveness Case Studies


McVitie's: Waking the sleeping giant

Client :
United Biscuits
More case studies >

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