Agency Remuneration best practice guide

This guide to Agency Remuneration is the product of a major joint industry initiative to identify common ground for remuneration practices between the IPA, ISBA, MCCA and PRCA. This 2012 version is an update to the original 2005 edition and takes into account the development of more complex and hybrid agency remuneration models as clients seek to provide more value-based efficient relationships. It also acknowledges the need for both clients and agencies to provide more flexibility in providing effective marketing campaigns on slimmer budgets and recognises the increasing role that procurement plays in the remuneration process. Contents include a ten-point remuneration checklist; descriptions of the principles payment systems; the difference between setting remuneration in a new relationship and an existing one; and an example of how to remunerate an agency. Free to download.

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