Communication Strategy best practice guide

A best practice guide to developing communication campaigns. Industry bodies IPA, ISBA, MCCA and PRCA have published the first joint industry guide to determine what factors contribute to the formation of a good communication strategy and to clarify which areas require more understanding to aid this development. Communication Strategy was written primarily by Guy Murphy, Worldwide Planning Director of JWT, who maintains that what is needed is a holistic approach to planning how a brand engages with its audience. The guide also includes interviews with thought leading practitioners and provides 10 top tips for an effective communication strategy.

Open/Download Document Here

Contact the IPA

linkedin youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.