Little Book of Project Management

The Little Book of Project Management highlights the increasing value and importance of this evolving role to the advertising industry. It outlines the vital skills required for successful project management; offers insights into the relationships between project managers and other departments in agencies; encourages those within the industry as well as clients to acknowledge its role; and addresses the need to showcase project management as an alternative career option to the more conventional agency roles such as account management and planning. Free to download.

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