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Advertising Works 13 book

The Advertising Works 13 book contains the strategies behind 19 of the UK's most successful brands compiled from the award-winning case studies from the prestigious 2004 IPA Effectiveness Awards. These include: Virgin Mobile and Honda campaigns as well as winning entries from Lynx Pulse, The Number 118 118, The Guardian, British Airways, Marks & Spencer and the Grand Prix winning O2.
Members receive a 15% discount on this product.

Product Code:

AB05035 H1

£54.00 (Members Pay: £45.90)

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