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Paul Bainsfair

Paul Bainsfair

Paul Bainsfair became Director General of the Institute of Practitioners in Advertising (IPA) at the end of July 2011. Paul is a Fellow of the IPA and also a graduate of IPA Stage 5 (Professor Peter Doyle). His 34 years of agency experience began at Saatchi & Saatchi in 1977 where he started as an account executive and rose to being its CEO within ten years. After successfully steering the agency through the recession, and with the agency at the top of the new business league table, he left to co-found Bainsfair Sharkey Trott with John Sharkey and Dave Trott in 1991. Widely recognised as one of London’s most successful independent agencies during the 1990s, BST was eventually sold to Omnicom in 1998. Between 1999 and 2009 he took on various senior, UK and European facing roles at TBWA, which included: a merger and acquisition programme; direct responsibility for 35 offices and 3,000 staff; and TBWA being named Best Global Network in 2003 and 2006. In 2008 he moved on again to become Non-Executive Chairman at Lean Mean Fighting Machine. In January 2009 he joined Iris, the UK’s largest independent integrated agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide. Paul is an advertising graduate of Watford College and a graduate of Omnicom’s Harvard Faculty Leadership Programme. He describes himself as an adman and a farmer. He is married to Sophie and has three children, Bruno, Ted and Phoebe. They live in Holland Park and Wiltshire.

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