Carlos Grande consults for the IPA on effectiveness initiatives. Until June 2013, he was editorial director of Warc, the global online information service for agencies and client marketers. Prior to Warc, Carlos was a correspondent at the Financial Times and editor of the FT's Creative Business section. Earlier, Carlos worked on the FT New Media Markets newsletter and the Western Morning News, part of Northcliffe Newspapers. He studied at University College, Oxford, and completed the post-graduate journalism course at City University, London.