Tonight is the celebration of Napier’s MSc Creative Advertising course and as an integral founding partner of the course we asked Callum Robertson from Frame to share his experience of studying there before entering the industry.
When I heard there was a job that just involved sitting around and coming up with ideas, I thought: “how do I get in on that?”
After a bit of searching around, I found a course that not only offered a way into the industry but also the ins and outs of becoming a creative. The MSc Creative Advertising, led by Susie Henry, an award-winning copywriter from London’s most prestigious ad agencies, along with the super-skilled Brian Williams and the very brainy Philip Lodge, taught me that advertising involved a lot more than just “sitting around and coming up with ideas”.
The course mixed theory with practice and allowed everyone to develop an understanding of what they wanted to pursue, whether it was copywriting, art direction, planning or client services. We looked at legends past and present, like Bernbach, Ogilvy and Droga. We were then left to our own devices and quickly found out that they’re a tough act to follow.
But we honed our skills, worked on live briefs, presented our work to Creative Directors, met industry experts and past students who had gone on to make it in top agencies. By the second term, I had teamed up with another ‘wannabe’ creative. We built up our book and before we finished the course, we had placements lined up in Leith, Rapp and Frame. The next year we were hired.
Don't get me wrong - it wasn't all plain sailing. Looking back there were some brutal book crits, some awful ideas and very long hours spent failing to make an impression. But thankfully the course had prepared us for that. We knew these things just came with territory and it’s all just part of one big learning curve in an advertising career. The course doesn't make you an expert – I very much doubt any course can – but it gives you a great platform to go on and make it in this competitive industry.
It’s obvious that I wouldn't be where I am now without this experience. But don't just take my word for it, you’ll find past students at the top agencies in Scotland, London, Manchester, Dubai, Poland... you get the idea. And all of them have contributed to the success of their respective agencies with award-winning work, pitch wins, big ideas and all the rest. Some of them have even created their own successful agencies. So it’s probably not just past students who are grateful for the course, but the whole industry too.
Callum Robertson, Creative at Frame
Last updated 11/02/2016