Latest Posts
from october 2014

2014 IPA Effectiveness Quiz Answers

2014 IPA Effectiveness Quiz Answers

The answers to our 2014 IPA Effectiveness Awards Quiz are below. Congratulations again to our winner, Simon Harwood, head of futures at PHD Media, who received the prize of 22 cupcakes, champagne and a copy of The Great British Bake-off: Big Book of Baking.Thanks to everyone who took part.

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Bring your own effectiveness

Bring your own effectiveness

The effectiveness of owned media is not much researched or understood. By exploiting the genre's ability to support trusted information, creative innovation and better customer journeys, brands on the 2014 IPA Effectiveness Awards Shortlist have demonstrated owned media's potential. Read more

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