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Latest Posts
from 2018

It’s all about me

It’s all about me

In an age where the consumer is all-important, we must always put them first. According to The Market Creative’s Sue Benson, behavioural economics is the perfect framework to enable you to do this. Read more

Everything is possible

Everything is possible

Is it? According to Chinese behemoth Tencent it is. Janet Hull, IPA Director of Marketing Strategy and Co-Producer of Createch 2018 lifts the lid on the internet colossus and the UK advertising industry’s burgeoning relationship with them. Read more

Expect nothing and accept everything

Expect nothing and accept everything

“Things I used to love doing, such as pitching and presenting in general had become a living nightmare.” This week (14-20 May) is Mental Health Awareness Week and Marc Caulfield, formerly of MediaCom, Ogilvy&Mather and m/SIX discusses mental health and his experience in the industry which led him to create the mental health consultancy, Demolish the Wall. Read more

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

How has the industry reacted to the Q1 2018 IPA Bellwether Report?

In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events marketing and continued to enhance the role of digital platforms within their marketing strategies. This is according to the IPA’s Q1 2018 Bellwether Report released last week. Read more

The IPA

The IPA's Highland Fling

“We’re all about telling stories in the most efficient way possible with the maximum impact.” The Leith Agency's Claire Wood discusses what the industry can learn from Scottish Ballet's phenomenal demonstration of creativity and craft. Read more

Managers & the Machine

Managers & the Machine

Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for the IPA's CPD Gold Accreditation explains why managers across the comms industry need to prepare for an AI-led future. Read more

What

What's inspired Nikki Lindman?

In the next edition of our 'What's inspired you?' column, BBH London's Nikki Lindman describes how one particular American writer's depiction of real life, "with all its colour and ability to move people", is her source of enduring inspiration. Read more

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