On Monday, 27th July over 50 undergraduate recruitment experts, agency leaders and talent directors attended a Briefing and Consultation on the IPA’s new Diversity strategy for top STEM and BAME candidates. We explored diversity in terms of skills and ethnicity to help agencies transform their undergraduate recruitment process in time for the 2015/16 recruitment cycle.
There was much discussion on the current graduate market, the IPA’s undergraduate strategy, the Unconscious Bias and the largely untapped South Asian community. In summary
- IPA members take on a respectable1000 graduates in total; roughly the same number as The Times Top 100 Employers take on individually. As the Advertising industry, we could be seen as a top recruiter if we joined forces under the IPA banner.
- On the back of last year’s Talent Adaptathon, the IPA will be focusing its efforts on reaching out to top STEM and (ethnically) diverse talent, in line with Tom Knox’s presidential agenda.
- The IPA’s AdMission website (www.theadmission.co.uk) is being redeveloped to reposition the industry and create a world of advertising which is future facing and enticing aimed at undergraduates and fresh graduates.
- A key to creating diversity and inclusion in the culture of a company stems from recruitment; currently 13% of people working at advertising agencies come from a BAME background.
- Staff training on the Unconscious Bias can lead to staggering results to a business’s recruitment strategy in a short space of time.
- The industry needs to make a better effort at understanding the UK’s BAME community that has a £300-billion purchasing power.
A full run down of the event, including exploration of the undergraduate market, unconscious bias and the way forward can be read here.
Pictures of the day can be found here.
Last updated 29/07/2015