Latest Posts
in Insight

What drives advertising ROI?

What drives advertising ROI?

One of the key roles of the IPA through the Effectiveness Awards is to shine a light on the most effective advertising campaigns in our industry. The awards create the case studies of the best our industry has to offer with respect to commercially effective advertising. Read more

Listening out for radio insights

Listening out for radio insights

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

Key learnings from Good Brief Week 2015

Key learnings from Good Brief Week 2015

Recognising the marketing world is evolving very quickly and that everyone’s briefing skills could do with a little polishing, the IPA & ISBA created a week-long series of six inspiring events, debates and discussions designed to focus on sharing great briefing practices. Read more

2014 IPA Effectiveness Quiz Answers

2014 IPA Effectiveness Quiz Answers

The answers to our 2014 IPA Effectiveness Awards Quiz are below. Congratulations again to our winner, Simon Harwood, head of futures at PHD Media, who received the prize of 22 cupcakes, champagne and a copy of The Great British Bake-off: Big Book of Baking.Thanks to everyone who took part.

Read more

Bring your own effectiveness

Bring your own effectiveness

The effectiveness of owned media is not much researched or understood. By exploiting the genre's ability to support trusted information, creative innovation and better customer journeys, brands on the 2014 IPA Effectiveness Awards Shortlist have demonstrated owned media's potential. Read more

TV isn

TV isn't dead

Martin Greenbank, Head of Advertising Research & Development at Channel 4, underlines why the power still lies with the TV box in the corner despite our huge digital strides forward. Read more

Recap: Pitching Legend Jon Steel

Recap: Pitching Legend Jon Steel

Jon Steel, Group Planning Director at WPP and bestselling author of 'Perfect Pitch', recently spoke at the IPA as part of the New Business and Marketing Group's 'Pitching Legends' series. Laura Holme and Anna Stone report back. Read more

Contact the IPA

linkedin instagram youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.