Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

What's inspired Nikki Lindman?

What's inspired Nikki Lindman?
In the next edition of our 'What's inspired you?' column, BBH London's Nikki Lindman describes how one particular American writer's depiction of real life, "with all its colour and ability to move people", is her source of enduring inspiration.

blume wide-14f848c83bbe4130834fcd012d060d3bfd88e62f

Don’t look shocked. I’m tweaking the brief. It’s the prerogative of any creative.

I understand what’s required - a personal testimony about an object or piece that inspired me. Sadly, there’s not one single artefact that I could say has done that. Creative people should see things on a daily basis that make us go “ooh”, or give us that pang of downright envy in our guts.

And push us to want to do as good, and hopefully better.

At this stage, I should mention that I enjoyed my awkward teenage years in Singapore during the 80s and 90s. At the time it was a politically and socially restrictive city state that actively edited out any access to true, honest accounts of sex, relationships, or puberty.*

Blockbuster films were cut to pieces, rendering any proper understanding of narrative, utterly futile. The pages of Cosmopolitan regularly featured the heavy felt tip markings of some joyful fellow from the censorship board, blacking out anything they deemed too salacious or graphic for women - or curious teenage girls - to know about. In short, we were starved of truth.  

And then I discovered the New York writer Judy Blume. I greedily consumed all of her books, from Blubber, Deenie and Are You There God, It’s Me, Margaret.

Somehow, these teen-focussed truth bombs had escaped the beady eye and eager felt tip of the censorship board. They stealth bombed our tiny, curious minds. Finally, here was someone who wanted to talk to me. Who wasn’t afraid of what a little honesty and real life would do to my brain.

But above all, Judy Blume proved to me that truth, real life with all its colour and ability to move people, is a powerful weapon when it comes to creating anything.

And that should be the most inspiring thing of all.

*It still is.

Nikki Lindman is Creative Director at BBH London 

If you would like to contribute to our “What has inspired you recently?” column, please email Your source of inspiration can take any format you like (e.g. an image, video, poster, theatre production, etc.) and will need to contain an accompanying paragraph of around 150-200 words explaining why it inspired you.

Last updated 13/02/2018

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.