We've just released a film telling the story behind Yorkshire Tea's 'Little Urn' campaign, which won Silver at the IPA Effectiveness Awards 2012.
Yorkshire Tea wanted to reach a new audience of tea drinkers. So their agency Beattie McGuinness Bungay (BMB) came up with the idea of sending 'Little Urn', a little van which Yorkshire Tea used for local events, to America.
Led by Facebook fans, the van travelled the country serving tea to British expats who missed the taste of 'a proper brew'. The story of Little Urn's mission was told through Facebook and a TV ad.
In one year, value sales increased in Yorkshire by 9.5%. In the rest of the country, sales rose by 11.6%. The campaign won Silver at the 2012 IPA Effectiveness Awards.
Buy a copy of the award-winning Yorkshire Tea case study.
Last updated 11/07/2013