03/07/2018 by Helen Tupper in careers & talent Ten tips to develop your agency staff Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for CPD Gold looks at the agencies who achieved CPD Gold this year and highlights examples of how they are leading the way with exceptional professional development. Read more
27/03/2018 by Helen Tupper in insight Managers & the Machine Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for the IPA's CPD Gold Accreditation explains why managers across the comms industry need to prepare for an AI-led future. Read more
30/01/2018 by Megan Hallinan in careers & talent 13 Reasons Why... Leaders need to empathise Want to take a step up in managing your team? Megan Hallinan, Head of PR & Social at MBA discusses what she learned from the popular TV series ‘13 Reasons Why’ on how a leader should empathise with their team. Read more
22/06/2017 by Andrew Pinkess in careers & talent Turning an unfair share of hearts and minds into business success at AMV BBDO Andrew Pinkess gives a step-by-step guide on how to achieve an award-winning professional development programme that will boost your business growth. Read more
03/08/2016 by Paul Bainsfair in careers & talent The Fundamentals in Branding Does the pace of change in the industry mean that too much is being lost in the wash? Read more
04/07/2016 by Bianca Best in careers & talent 2016 CPD Platinum Dinner Keynote Speech Only when organisations learn to embrace single uniqueness instead of common majorities only then can true innovation, community spirit and collective greatness soar. Read more
30/06/2016 by Stephen Maher in careers & talent Maximising your Key Business Asset How CPD Gold and Platinum has impacted and strengthened MBA’s business over the last 4 years. Read more
02/06/2016 by Patrick Mills in careers & talent More skills, more growth: the proof is in the data As the IPA celebrates record passes in the Foundation Certificate and opens for a new intake in the Excellence Diploma Patrick Mills reflects on the benefit of CPD. Read more
20/04/2016 by Fergal Kilroy in careers & talent Why diversity of thinking, ideas and people is what makes agencies a joy to work with At last week’s Members’ Lunch Sarah Ellis, Head of Marketing at Sainsbury’s, gave an address to the audience on her experiences and insights gained from chairing the judges for the IPA Gold CPD Accreditation. We thought her perspective as a client was an important read for our wider membership. To that end, here’s a specially edited version of that opening address. Read more
07/04/2016 by Matt Scheckner in industry & issues Should I go to Advertising Week? Matt Scheckner, Executive Director at Advertising Week, on why you should find the time to go to Advertising Week Europe 2016. Read more
18/06/2015 by Tom Lewis in commercial acuman Dear Commercial Acuman... How can I manage staff costs and churn better? Read more
18/05/2015 by Bianca Best in agency life & work The impactful imperative of strong CPD iProspect's Bianca Best reveals why attaining CPD Gold through the IPA has helped her agency keep pace with an industry rife with change. Read more
07/05/2015 by Matt Bush in inspiration Three opportunities in the future of search Matt Bush, Google's Director of Agency Performance, explains why the IPA Search Certificate is crucial in a rapidly evolving age. Read more
27/04/2015 by Brooke Curtis in insight Reflecting on the challenges of leadership J Walter Thompson's Brooke Curtis reveals how our new Business Leadership Programme helped to boost her skill set. Read more
27/04/2015 by Steve Ackerman in insight Mastering the art of branded content Steve Ackerman, Managing Director at Somethin’ Else, outlines why getting branded content right now is key to future-proofing your agency. Read more
11/03/2015 by Julian Douglas in industry & issues Communicating in a networked society Julian Douglas, Vice Chairman of VCCP Partnership, looks at how you can get a better grasp of the rapidly evolving integrated planning arena. Read more
25/02/2015 by Liz Nottingham in agency life & work Ask Liz: how do I juggle my job and CPD hours? Dear Liz, as you will know, we are required to perform a certain number of CPD hours per year. I am relatively new to the industry and struggling to find the time to do CPD activities outside of my already very long hours. How would you suggest I juggle the two? Read more
21/01/2015 by Patrick Mills in careers & talent How CPD benefits client and agency performance Patrick Mills, IPA Director of Professional Development, looks at how agencies and clients are reaping the benefits of dynamic CPD. Read more
21/01/2015 by Dan Hill in careers & talent Progressive planning for an industry in flux Dan Hill, Head of Planning at Karmarama, discusses the breadth of skills and knowledge required in a modern day planning department. Read more
10/12/2014 by Gwyn March in careers & talent Top tips for IPA Foundation Certificate success IPA Training Officer Gwyn March gives you food for thought ahead of the Foundation Certificate exam that can boost your agency career. Read more
02/12/2014 by IPA in careers & talent Why CPD Gold can help boost your agency Kate Bruges and Rob Hunter explain how CPD Gold helped arm their workforce for the future and invigorated their agencies. Read more
12/11/2014 by Erik Arnell in agency life & work Excellence Diploma is an incubator for your own beliefs Erik Arnell, Global Communications Strategist at Carat Global, reflects on his rich and rewarding IPA Excellence Diploma experience. Read more
09/10/2014 by Stephen Woodford in careers & talent Looking back at 10 years of IPA Qualifications Former President Stephen Woodford reflects on an extraordinary 10 years of IPA Qualifications in his evening celebration speech. Read more
24/09/2014 by Gwyn March in careers & talent Rise and rise of IPA Continuous Professional Development IPA Training Officer Gwyn March reflects on an inspirational night championing the importance of rigorous CPD throughout the industry. Read more
23/09/2014 by Tony Mattson in careers & talent If you’re not interested in effectiveness then you’re in the wrong game Tony Mattson, Managing Partner in Strategy at UM, reveals why the Eff Test is a fundamental piece in the industry qualification puzzle. Read more
22/09/2014 by Oliver Rees in industry & issues Future of advertising rewards new and different thinking Oliver Rees, ex-JWT employee, on how our Inspirational Foundations course instilled a sense of excitement about the future of advertising. Read more
19/09/2014 by Kate Bromage in agency life & work Australia in safe hands for CPD roll out Kate Bromage, IPA Qualifications Manager, reflects on a successful trip Down Under to announce an exciting new global partnership. Read more
10/09/2014 by Luke McGann in agency life & work Start your own journey to smarter thinking Comms Strategist Luke McGann reveals how the IPA Advanced Certificate boosted his career and what his key learnings were from it. Read more
24/06/2014 by Louisa Pau in agency life & work How to ease the burden of agency leadership Leadership of agencies means worrying exhaustively about money, growth and talent, according to a new report by consultant Louisa Pau. Read more
20/06/2014 by Austen Donnellan in agency life & work Five reasons I don’t want to work for your agency Bray Leino's Austen Donnellan uncovers the unspoken frustrations that are turning new recruits away from the advertising industry. Read more
12/06/2014 by Gwyn March in agency life & work 10 tips for top professional development IPA CPD consultant Gwyn March underlines how your agency can boost productivity and well-being as well as target our coveted awards. Read more
12/05/2014 by Kate Bromage in agency life & work IPA Qualifications celebrate 10 years at the top IPA Qualifications Manager Kate Bromage reflects on 10 years of IPA qualifications and what the exciting future holds Read more
12/05/2014 by Sophie Lane in agency life & work Care factor pivotal to business development Karmarama's Sophie Lane identifies the key points from a fun and challenging one-day IPA Business Development course Read more
06/02/2014 by Ayla De Moraes in inspiration How to really measure and evaluate effective campaigns Banish 'Planning Imposter Syndrome' once and for all and get the ultimate in effective training on how to really measure and evaluate effective campaigns - the 'Eff Test'. Not convinced? Here's what a recent planner, VCCP's Ayla De Moraes, who undertook the challenge said... Read more
22/01/2014 by Patrick Mills in careers & talent Why Continuous Professional Development is good for your business IPA Director of Professional Development Patrick Mills on the importance of CPD to your business. Read more
22/01/2014 by Jason Baker in careers & talent Learn how to negotiate client fees with confidence Jason Baker, Strategic Director at Hunterlodge Advertising describes how completing the Commercial Certificate helped him achieve a deeper understanding of all things commercial to get ahead in his career. Read more
22/01/2014 by IPA in agency life & work What do you get out of One-Day Code School? Dave Birss, founder of Additive, on how the One-Day Code School can enhance your career. Read more
21/01/2014 by IPA in careers & talent Planning: an old fashioned job in a new fashioned industry? Dan Hill, Head of Planning at Karmarama and Leo Rayman, Head of Planning at Grey discuss the ever-changing role of a planner. Read more
28/08/2013 by Gwyn March in agency life & work 5 ways to manage people so they want to work with you IPA trainer Gwyn March explains the importance of good management and offers five tips for improving this skill. Read more
Dear Liz, what advice can you give me about taking shared parental lea By Liz Nottingham, in Agency Life & Work