09/12/2015 by Paul Simonet in inspiration The Top 5 Brand Experiences of 2015 Paul Simonet, Creative Strategy Director at Imagination, discusses his favourite brand experiences of 2015. Read more
13/10/2014 by Paul Simonet in industry & issues Creative Strategy... The Last Great Hope of the Ad Agency Paul Simonet responds to IPA President Ian Priest's quest for better commercial creativity in the wake of our Talent Adaptathon. Read more
18/07/2014 by Paul Simonet in industry & issues Experiences needed at heart of brand marketing Paul Simonet, Creative Strategy Director at Imagination, underlines why brand experience is key in the wake of the latest Bellwether Report. Read more
07/02/2014 by Ian Priest in agency life & work IPA President Ian Priest on… Diversification means adding to what we already do, not substituting IPA President Ian Priest reflects on the Diversification strand of his ADAPT agenda that included fascinating AdaptLabs at The Bakery, Imagination and Google. Read more