Introduction and who we are
Our contact details are:
The Institute of Practitioners in Advertising
Email address: email@example.com
Postal address: 44 Belgrave Square, London SW1X 8QS
Telephone number: +44 (0)20 7235 7020
What are cookies?
What are they?
'Cookies' are small text files that are stored by your browser on your computer’s hard drive, mobile phone or other device you use to access websites. These files allow the IPA to improve the website experience and provide more relevant content to you.
The cookies we use fall into three main categories:
1. Required for site functionality:
We use three Microsoft cookies which are essential to enable our site to function. Without these, our site would be unable to support services we provide. They are required for essential functionality, such as:
- Making our shopping basket and checkout work
- Determining if you are logged in or not
2. Required for improved user experience:
3. Required for agency membership value reports
We use Comscore cookies to track the PDF downloads made by IPA corporate members (staff working at IPA member agencies) who have logged-in to our website, so that we can attribute a value in respect of that download to their agency’s membership and value for money report.
We have no means of tracking your surfing behaviour on other websites before or after you visit this IPA site.
What cookies does the IPA use on its site?
These enable us to know whether a visitor is logged in or not and allow us to offer member-only content and member prices to IPA members.
Google Analytics and Google Tag Manager
Used by Google Analytics to anonymously track website usage. You can find out more about cookie use by Google Analyticshere. The longest lifespan of these cookies is two years.
You can find out more about HotJar.
These identify a user session to track visitors in a single browser session. Additionally Comscore assign a unique number to their cookie which allows the IPA to see what pages and documents a logged in user of our website accesses.
Used by our social media sharing plug-in to allow visitors to our website to share our pages on their own social media profiles.
What is the legal position on cookies?
Turning off cookies
You can switch cookies off by adjusting your browser settings to stop it from accepting cookies (learn how here)
. Doing so however will likely limit the functionality of the IPA website.
Last updated 25/05/2018