“Strategy in the Age of Post-Truth: does it matter anymore?”
This is a not just a training course for Planners, this is a wake up call. This unique one-day session is for anyone regardless of discipline who would like to focus and sharpen their strategic thinking, it is as applicable and as important to creatives, designers and account managers as it is to planners and strategists.
Designed to stretch thinking and to open eyes. It is practical and unpretentious. Each session will be followed by a “so what” debate on what to take out and most importantly what to do differently on return to agency life.
If you feel like it’s time for you to step up into strategic leadership with your client or in your agency, then this is the course for you.
If you feel like you want to start understanding business challenges, not just creative opportunities then this course if for you.
If you feel that the world is moving too fast and you want to get off, then this course is for you.
“Post-Truth”, the OED word of the year in 2016.
It’s the world we are living in.
So does strategy matter anymore in the age of Post-Truth?
Chaired by Amelia Torode, delegates are required to complete pre-work and have access to an online portal containing recommended reading and videos supplied by the speakers. Delegates can submit a final assignment for marking but it is not mandatory. The title of the assignment is set on the day of the course. On passing the assignment delegates will gain a MIPA star. If a delegate does not complete the assignment they still gain 9 CPD hours. This training day will benefit anyone wishing to sharpen and modernise their strategic thinking.
With talks from:
Matthew D'Ancona, journalist, "Post-Truth" - "Does truth matter in the age of Post-Truth?
Deborah Mattinson, CEO, Founder, "Britain Thinks"- "What is Britain thinking?"
Panel session on "What does truth mean for brands, come to think of it what do brands mean now?"
Panel session on "Mapping the new agency landscape in the age of Post Truth"
Luba Elliot, Creative AI Consultant - "AI Creativity"
Mark Bell, CEO Oliver, "Moving from "Viewing ideas" to "Doing ideas", why experieince is key for post-truth"
Panel session on "Technology is moving so fast, where does that leave my job"