An eight-part Business Leadership Programme chaired by Mark Lund for board level people in communications agencies of all disciplines. The programme focuses on the key skills you need to run your agency’s business.
The course draws on the knowledge and experience of leading figures from across the breadth of the industry. The eight sessions will help you build your skills across all the facets of strong leadership.
The programme includes a special panel session with industry luminaries on what they wish they'd know when they started out.
The dates are as follows, at the IPA
Wednesday 21st March, 6.30pm - 8pm - Introductory session - Mark Lund, Patrick Mills
Wednesday 11th April, 3pm - 8pm - Leading yourself + leading others - Alison Chadwick
Wednesday 25th April, 5pm - 8pm - Having a voice in the boardroom - Ruth Saunders
Wednesday 16th May, 5pm - 8pm - Creating value in your business and maximising revenue - Rachel Murphy
Wednesday 6th June, 6pm - 8pm - Commercial Creativity: Backing ideas with business - David Caygill
Wednesday 20th June, 6pm - 8pm How tech will affect the workforce, public policy and our roles in the future - David D'Souza
Wednesday 4th July, 6pm - 8pm - Building a creative culture - Will Orrock
Wednesday 18th July, 6pm - 9pm - What I wish I'd known when I started out - panel session and assignment set
Friday 14th September 2018 - Assignment due. On passing the assignment delegates will gain 3 MIPA stars
2015 delegate feedback: Brooke Curtis, J Walter Thompson:
“Overall, I thoroughly enjoyed the Business Leadership course. It exposed me to some of the great and the good of the industry - in both the speakers and the delegates. It gave me time away from the day job to learn, discuss and reflect on the challenges of leadership. And it taught me valuable skills, which I am sure I will be putting into practice for many years to come.”