This annual workshop will next take place in 2019. Bookings have not yet opened.
Are you interested in completing the IPA Eff Test qualification but are unsure if it is for you?
Paul Arnold, the Eff Test examiner, editor and expert, will be leading this taster session, demystifying the content of this challenging qualification and teaching you how to gain its 3 MIPA stars.
Proving the effectiveness of your campaigns has never been more important. Considering today's culture of effectiveness and the prevalence of Big Data, designing a rigorous approach to evaluation is essential.
To better understand the world of effectiveness that we operate in, and to learn the best way to prove your campaign's effectiveness, sign up for the IPA Effectiveness Workshop.
Topics to be covered include:
1. Calculating ROMI
2. Setting clear objectives
3. Boxing up the metrics
4. Turning data into information
This interactive session breaks down the IPA Eff Test, a qualification designed to provide you with a greater effectiveness understanding and a forensic, critical approach, to the evaluation of your campaigns.
Places for the workshop are limited to 3 per agency. Please note that whilst the workshop is free to attend for IPA members, there is a £30 fee for 'no shows' or cancellations with less than 24 hours notice.
If you would like to book more than three delegates onto this workshop, please email email@example.com about availability before making your booking.