Planning for suits - Edinburgh


CPD Value: 4 Hours

Course content
Huge amounts of time and money is invested in developing a strong position and communication strategy for the brands.
In this course, we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.

Objectives
To encourage engagement in more strategic brand debates by having a broader understanding of some of the main strategic planning tools.
To instil an appreciation and confidence to discuss strategy, challenge assumptions, have a point of view and constantly strive for simplicity over complexity.
To help delegates understand these planning tools and give them confidence to never assume someone else ‘knows best’

Suitable for Account handlers, junior planners and brand managers with 2-5 years’ experience. People who are becoming frustrated that they are not seen by their clients or their marketing teams as true business partners.

Who runs itPaul Burns

For more information email sonja@ipa.co.uk

Course Dates and Locations

 
Location: Edinburgh, TBC
Course Date(s): 12 Mar 2018 09:30 - 13:00
Member Ticket £150.00 + VAT
Non-Member Ticket £225.00 + VAT
Booking Deadline: 20/02/2018


Edinburgh, TBC,   12 Mar 2018 09:30 - 13:00

Non-Member Ticket: Not available to non-members
Booking Deadline: 20/02/2018

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