We like to think of ourselves and our customers as being logical, rational thinkers whose choices are driven by facts and data. However, the truth is profoundly different. Welcome to the fascinating worlds of psychology, behavioural economics and neuromarketing.
If you want to boost the effectiveness of your sales and marketing communications work, this is the workshop for you. You will discover powerful techniques to engage untapped mechanisms in your customers’ brains to dial up the persuasiveness of your message.
In this one-day programme, you will explore real world examples of persuasiveness and learn how to tap into cognitive biases. With inspiring examples from dozens of real-world case studies, you will discover how to apply these techniques to your own communications materials to help your company more efficiently achieve its commercial goals.
Who is this course aimed at? All
Who runs this course Allister Frost
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