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About CPD

The IPA's CPD scheme encourages member agencies to provide development opportunities for staff, across departments and disciplines.

Why is CPD so important?

Since introducing CPD Accreditation in 1999, the IPA has seen Continuous Professional Development become well established among our membership. Most importantly, CPD is now recognised as a powerful tool in growing agency business: aiding client retention, staff retention, savings on recruitment costs and better pitch conversions. CPD has a vital role in helping to make IPA members and the industry more professional and, therefore, more successful. The effectiveness of CPD has been proven by the hundreds of CPD Gold submissions the IPA has received since launching the initiative in 2008, with 2017 seeing 38agencies apply for this accolade.

The IPA’s Continuous Professional Development (CPD) programme is designed to ensure your skills always match your clients’ needs and your agency’s business goals. Only then can the industry offer a defined career path, attract and retain high quality staff, and ensure agencies prosper. It is mandatory for IPA members to adhere to the five standard criteria for CPD. It is our aim to support our members as much as possible in successfully implementing the IPA CPD Standard criteria, downloadable here.

The IPA Professional Development Team

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The IPA PD team is here to help find the right training and development approach for you and your agency. Get in touch.

Last updated 15/08/2017

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