Commercial Certificate


Written by the IPA Finance Policy Group, the Commercial qualification has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.

Who it is for
The Commercial Certificate is primarily aimed at Account Directors but is essential learning for any one working in a client facing role looking to develop their commercial nous.

The qualification is made up of seven sections:
- Terminology - the language of finance
- KPIs - the key numbers for agencies
- Fees - how agencies are paid
- Finance and Production
- Contract elements
- Finance and Media Agencies
- Client P&L

The qualification is examined via a 30 minute online exam, delegates must pass a mid-module quiz in order to unlock the exam.

Finance is an essential part of the business, and extremely important to clients. The Commercial certificates arms future leaders with the tools to understanding their agency finance.

Authors and contributors
The IPA Commercial Certificate was devised and written by the IPA Finance Policy Group

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