IPA TouchPoints Introduction

Objective
This online learning programme is designed for newcomers to TouchPoints and covers the survey's background, content and purpose in order to enable people to use TouchPoints data with confidence.

Who it is for
It is intended for anyone working in the communications industry, regardless of discipline. The primary targets are beginners to TouchPoints, people moving into advertising from another industry and existing staff wishing to expand their knowledge.

Syllabus
This programme will be available in modules, in order for the trainee to learn at their own pace, anywhere, any time. The modules are flexible, can be bookmarked and allow the student to return to where they left off.

The 4 learning paths are:

  • About IPA TouchPoints
  • The TouchPoints Hub Survey
  • The TouchPoints Channel Planner
  • Assessment 

We estimate the course constitutes 3-5 hours of CPD e-learning.

Benefits
There are several benefits of this online programme:

  • The Introduction to TouchPoints is delivered using Learning Paths, a blend of online methods that create the optimal conditions for learning. You’ll be able to pace your own progress and have access to online course support to answer any questions you have.
  • It fills participants' knowledge gaps by helping them check their understanding as they go along with the use of quizzes.
  • It enables practitioners to see how TouchPoints can bring a new perspective to their clients business.

Final Assessment
Finally the trainee is assessed and, if successful, a certificate is sent to the trainee.
For more information contact Rebecca Watson.

NEXT: How to subscribe to TouchPoints

Please note that due to a server upgrade, the Pathway learning system may be unavailable from 12pm this Saturday, 9th January. We expect the service to resume by 1pm. Thank you.

If you’re having a problem logging into the learning, please see our FAQ page. If you cannot find the answer to your question, please email bethan@ipa.co.uk

Contact the IPA

linkedin youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.