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CPD - About Qualifications

The IPA's goal is to set the benchmark for best practice in the global advertising profession. To give people the tools to take control of their own learning. To thrive - collectively and individually. Find out more.

About Qualifications

The IPA offers a suite of professional award-winning qualifications created by the industry, for the industry. Join over 21,000 individuals from across 87 countries who have passed an IPA award winning qualification, a sure fire way to progress your career in advertising.

The majority of our qualifications are delivered online, allowing all IPA members, regardless of location, to have access to over 100 hours of free learning. From the entry level IPA Foundation Certificate to our MBA of Brands, the IPA Excellence Diploma, we have a qualification designed to meet your needs, whether you are starting out in the industry, looking to develop your knowledge of advertising effectiveness, law or finance or simply looking to get to grips with the complex world of Search.

IPA qualifications are also available to those working client side, and to agencies world wide, to help build a global standard across the industry. For more information on the IPA's international offering, visit IPA Global Learning

Browse all our qualifications

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What they say about our qualifications

“Our industry is part science, part genius and onwards to creative glory. But first there is the IPA.”
Colin Farmer
General Manager and Talent Director, Impact BBDO Group MENA

“Better education means more knowledge, means better pitches, means more clients, means greater profits – it really is that simple.”
Frances Illingworth
Global HR Director, WPP

“Absolutely critical grounding for anyone starting in advertising.”
Stephen Woodford
Former President, IPA and Chairman, Lexis

“If you want to stand out in front of your clients, get qualified!"
Moray Maclennan, President, EACA and Worldwide CEO, M&C Saatchi


All training programmes run by the IPA, the professional body for advertising, media and marketing communication agencies based in the UK, define, set and maintain the highest possible standards of professional practice. The IPA’s award winning qualifications programme has been running for over 15 years and over 21,000 individuals from across the globe have passed an IPA qualification.

Last updated 12/06/2018

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