How ITV uses TouchPoints Channel Planner

How ITV uses TouchPoints Channel Planner to demonstrate and shape delivery of incremental paid media. Presentation given by Mindshare at the TouchPoints4 Media Owners Showcase (17th October 2012).

Open/Download Document Here

Contact the IPA

linkedin youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.