Marketing Food and Drink

In this in-depth report, Andy Nairn - the serial IPA Effectiveness Award winner and founding partner of the Lucky Generals agency - analyses the challenges facing food and drink brands and shows how marketers have used a variety of strategies to keep growing brands in mature markets. Drawing on insights from the IPA Databank and a wide range of other sources, this report identifies successful cases, flags up future issues for food and drink businesses and predicts ways to keep marketing effectively in these sectors.

Open/Download Document Here

Contact the IPA

linkedin instagram youtube flickr google plus rss
ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.