The Director General has overall responsibility for the strategic direction of the IPA as well as its day-to-day management. The role includes guiding the President on his/her agenda and is the senior point of contact for the plethora of UK and international advertising, media and marketing trade bodies e.g. the EACA.
The Membership department are responsible for the strategic needs of the agencies who comprise the IPA. They ensure the good work of the IPA is heard amongst our community and that throughout the year we place our members at heart of what we do. The department is also responsible for our Insight service which helps members by undertaking market and trend analysis.
The Professional Development department lead the industry through the provision of cutting-edge qualifications and training. They work to embed a continuous learning and development culture in member agencies and demonstrate daily the business case for developing talent. The team is also responsible for the international growth of the IPA brand through strategic partnerships with agency networks, like-minded industry institutions and major tech brands.
Legal and Public Affairs
The Legal and Public Affairs Department run our legal advisory service, providing a range of employment, company and Intellectual Property guidance to members. They also work, on behalf of members, with industry partners to ensure the IPA’s voice is heard in relation to proposed changes to the legislative and self-regulatory frameworks.
The Marketing department work with IPA members on industry-wide initiatives to ensure the latest thinking is embedded throughout our organisation. Amongst wider creative industry partners and government, they ensure the reputation of Advertising and Communications is viewed as a leader within the sector. The department looks after our groups, work on diversity and new talent initiatives including Creative Pioneers and AdMission.
The Research Department operates IPA TouchPoints - a unique, consumer-centric, cross-media dataset produced by the IPA in direct response to the needs of the communications industry. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media usage. Additionally, they are responsible for the IPA’s role as a key player in the joint industry committees (JICs), including other bodies such as BARB and JICWEBS, which oversees the production of audience measurement data used as the planning and trading currencies for each advertising medium.
The Resources Department look after the IPA’s building and the people. They manage all aspects of event hire at the IPA’s historic building at number 44 Belgrave Square and ensure that our hospitality is second to none. Additionally, they are responsible for the recruitment and retention of all staff at the IPA and ensuring the organisations workforce meets the needs of the members.
The Communications department maintain the IPA’s reputation as the world’s most influential professional body for practitioners in advertising and marketing communications. They manage the main IPA channels across owned, earned and paid media. The departments responsibilities include: Press and PR, Social Media, Web and Digital Data, Publications, Awards and Events
The Finance Department lead the financial and IT aspects of the operations of the IPA. The department is responsible for building the commercial skills of member agencies through the Pillar Strategy and additionally acts as a source of knowledge on issues around financial management in agencies. The IT Team ensure that the technological operations of the organisation are at the cutting edge.