The primary role of the Business Development Executive is to prospect for new clients by networking, advertising, social and calls to our list of prospective clients or other means of generating interest from potential clients. You should plan persuasive approaches and strategies that will convince potential clients to do business with the company. You must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. You are required to grow and retain existing accounts by presenting new solutions and services to clients. Business Development Executives work with mid and senior level management, marketing, and technical staff. Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors. While the exact responsibilities will vary from company to company, the main duties of the Business Development Executive can be summarized as follows:
o Prospect for potential new clients and turn this into clients.
o Ensure a robust pipeline of opportunities by approaching prospective clients.
o Identify potential clients, and the decision makers within the client organization.
o Research and build relationships with new clients.
o Set up meetings between client decision makers and Mediareach’s team.
o Plan approaches and pitches.
o Work with the team to develop proposals that speaks to the client’s needs, concerns, and objectives.
o Use a variety of styles to persuade or negotiate appropriately.
o Present new products and services and enhance existing relationships.
o Work with technical staff and other internal colleagues to meet customer needs.
o Arrange and participate in internal and external client debriefs.
Business Development Planning
o Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
o Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
o Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
o Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Management and Research
o Submit weekly progress reports and ensure data is accurate.
o Ensure that data is accurately entered and managed within our CRM system.
o Ensure that forecast sales targets are met.
o Track the activity on accounts and help to close deals and meet these targets.
o Work with client servicing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
o Ensure all team members represent the company in the best light.
o Research and develop a thorough understanding of the company’s people and capabilities.
o Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
We are the UK’s leading integrated, full service advertising agency, helping to connect cultures and build brands for more than 29 years. We provide comprehensive marketing solutions for targeting all your customers.
Our success comes from deep knowledge and insights of what makes people interact with brands and motivates them to make purchasing decisions. Whether you require an innovative creative solutions, media buying, digital and social media, advertising and strategic planning, we do it all. As strong believers in the power of word of mouth we constantly explore the ways messages are distributed amongst peers. We believe that the most lucrative platform is the imagination of the consumer and the agency is fully tuned into how and why people interact with media and digital platforms
The package consists of basic and commission + benefits