Reports to: Director of Legal & Public Affairs
The primary purpose of the role is to answer the broad range of legal and regulatory enquiries sent to the legal & public affairs department on a daily basis from IPA member advertising agencies (both creative and media agencies). This advisory role is shared with the IPA’s other Senior Legal Counsel. In addition, the candidate will be required to assist with the many and varied tasks undertaken by the Legal & Public Affairs Director.
• To provide quick, high quality legal and regulatory clearance advice to IPA member agencies covering such matters as the CAP/BCAP Codes, Consumer Protection Regulations, IP rights (copyright, trade marks and passing-off), data protection, pre-litigious disputes and contracts – particularly client/agency contracts (both creative and media).
• To act as in-house counsel for the IPA by providing contractual and other legal advice to other departments within the IPA as and when necessary.
• To monitor and communicate - via guidance notes and legal alerts - changes in U.K. and European legislation and regulation likely to affect member agencies and the advertising industry, generally.
• To assist with writing articles on advertising law and regulation and contributing to the IPA legal department’s social media presence.
• To draft and make presentations on the role of the IPA legal department for members and on various aspects of advertising law and regulation, both internally and externally.
• Representing the IPA on CAP and BCAP and on the Clearcast Copy Committee where required by the Director of Legal & Public Affairs.
• Strong organisational skills with the ability to ensure that all member enquiries are dealt with in time and listed on the IPA database.
• Forensic attention to detail.
• Commercially astute with a proven ability to understand advertising business issues and provide effective, confidential, legal and regulatory advice.
• Clarity of thought and the intellect to build credibility quickly with the IPA’s membership, the wider industry and IPA colleagues.
• Strong customer service ethic.
• Excellent telephone and email manner – most agency enquiries are sent in by email but discussions by telephone are also held frequently.
• Well-developed interpersonal skills and the ability to deal with people at all levels of seniority and in a wide variety of agency roles, including agency CEOs.
• Strong communication skills with the ability to listen to and interpret members’ needs, as well as being able to articulate coherent points of view and make arguments persuasively.
• Willingness to consult and provide support, as well as take the lead.
• Energetic and enthusiastic: a ‘radiator not a drain’.
• Outstanding lawyer of at least 4 years’ post-qualification experience, gained in private practice or in-house.
• The candidate must have solid experience of providing regular legal and regulatory clearance advice on advertising issues. In particular, experience in advising on the CAP and BCAP Codes and on copyright, trade marks and passing-off in the context of advertising is essential.
• Solid experience of dealing with advertising contracts.
• Experience in dealing with commercial disputes would be advantageous.
• The candidate should have a decent knowledge of data protection law.
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development, as well as for providing core support and advisory services for its members.
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