IPA launches effectiveness hub on Marketing website
Visit the effectiveness hub here.
The hub will consist of:
- Effectiveness Postcards – a monthly spotlight on international cases, written by the IPA’s effectiveness editor Carlos Grande.
- Brand films produced by the IPA/Thinkbox that unpack key insights from the winning IPA Effectiveness Awards campaigns.
- Details on the upcoming Effectiveness Masterclass Series consisting of events, webinars and reports that uncover the lessons learned from the winning 2014 IPA Effectiveness Awards.
- Details of how to sign up to the IPA Efffectiveness Insider, the IPA’s monthly newsletter for the inside track on marcomms effectiveness.
Says Carlos Grande, Effectiveness Editor, IPA, "Effectiveness is central to what agencies and clients want to achieve with their communications. It is also at the heart of the IPA’s mission, as reflected in more than three decades of judging and publishing the best cases in the IPA Effectiveness Awards. With new activities, such as our partnership with Marketing magazine and the launch of the Masterclass series, the IPA will be providing even more opportunities to learn from the best work being done anywhere in the industry."
Last updated 30/03/2015