Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

15 ways to optimise agency margins

Read Kingston Smith's checklist of 15 ways to optimise agency margins, produced for the IPA and its members.


Says Tom Lewis, Finance Director, IPA: “Kingston Smith has produced a useful and comprehensive list of areas that agencies need to review to ensure they are thinking broadly enough when looking to improve margins. For those just starting the task, it is a helpful introduction; for those who have done some work already, it throws up potential new areas; for anyone who thinks they are doing all they can, it is a practical checklist.”

View the full pdf.

Last updated 06/05/2014

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.