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2013 IPA online Media Owner Awards shortlist

Fifty-eight entries have been shortlisted for the 2013 MOA – the IPA’s Media Owner Awards. Twenty-seven companies and sixteen individuals are up for awards ranging from categories such as best online campaign, media land’s unsung hero to new categories such as rising star.


Winners will be announced on Tuesday 19th November 2013 at the awards ceremony that is being held at the stunning Supernova, or Supermoa as we are rebranding it -Embankment Gardens, WC2.

Tickets include a three course fine dining and drinks experience, excellent entertainment, plus DJ and dancing. Now in its third year, the awards are designed to showcase best practice from online media owners to raise the industry’s digital standard.

Says Pete Robins, IPA Digital Media Group Chairman and Managing Partner, Agenda 21; “This year’s awards have significantly moved on from last year. Whilst we were extremely pleased to see a big jump in the volume of entries in every category, what was also evident was the effort people put into entering. The overall standard was notably higher than before which made the judging all the more difficult but rewarding. The winners this year are certainly worthy recipients”.

There will be 16 awards in total. Eight awards will be based on the findings of the IPA’s Online Media Owner Survey (a combination of spring, autumn and year-on-year results). Eight awards are submission based, including the new rising star category. There will also be some commendations.

The judging panel for the submission-based awards was chaired by Pete Robins and included members of the IPA Digital Media Group as well as two client judges; Jane Savage, Head of Digital and eCommerce at Johnson & Johnson and Dan Radford, Head of Digital Marketing Strategy at The Walt Disney Company.


Submission-based shortlist

Best Online Campaign

• Microsoft Advertising, Sainsbury’s and MSN Food Channel Partnership

• Twitter, Adidas Football

• The Guardian, EE

• Yahoo!, Life of Pi

• Yahoo!, Visit Britain


Best Cross-Media Campaign

• AOL, Huffington Post

• Bauer Media, Channel 4

• Global Radio, Colgate

•, Intel


Best Unfeatured Media Owner

• AdMaxim

• ESI Media

• Global Radio

• Rocket Fuel


Most Innovative Technology

• Captify, Search Retargeting

• IgnitionOne, Live Marketer

• Qriously Limited, AdVox

• Specific Media, Householding


Unsung Hero

• Caoimhe Cox, Senior Account Manager, Radium One

• Enkeleda Mata, Platform Solutions Consultant, Google

• Sean Dillon, Head of Advertising Technology, Telegraph Media Group


Sales Newcomer

• Adrian Vella, Search Account Manager, Yahoo!

• Shinal Patel, Agency Sales Executive, Telegraph Media Group

• Tricia Fallows, Senior Sales Executive, AOL


Rising Star

• Chetan Patel, Senior Mobile & Tablet Advertising Technology Exec , Telegraph Media Group

• Gill Roberts, Creative Multiplatform Manager,

• Holly Stamp, Sales Manager, Exponential

• Jacquie Penn, Group Head, AOL

• Laura Donnelly, Group Agency Director, Specific Media

• Rocco de Filipis, Head of Client Services, Rocket Fuel


Commercial Director

• Bobi Carley, UK & Ireland Commercial Director, Propeller

• Dan Durling, Account Group Leader, Yahoo!

• Jamie McCloskey, Sales Director, AOL

• Steve Doyle, European Commercial Director, InSkin Media


Survey-based shortlist


Best Media Owner

• AOL Advertising

• Inskin Media

• Say Media

• Vibrant Media


Most Improved Media Owner

• Microsoft Advertising

• Sky Digital Media

• The Guardian


Best at Innovation

• InSkin Media

• Say Media • Vibrant Media


Most Improved at Innovation


• Sky Digital Media

• The Guardian


Best at Cross-Media

• Conde Nast


• The Guardian


Most Improved at Cross-Media

• Sky Digital Media


• The Guardian


Best Partner

• AOL Advertising

• Say Media

• Specific Media


Most Improved at Partnership

• Microsoft Advertising

• The Guardian

• Vibrant Media

Last updated 02/10/2013

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