Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

2016 IPA Women of Tomorrow Awards’ winning line-up reveals industry’s future female leaders

Thirteen exceptional women have been recognised and awarded as the industry’s women to watch through the IPA Women of Tomorrow Awards, run in partnership with Campaign magazine. The results were announced at a dazzling Awards ceremony held earlier this evening (8th March) to coincide with International Women’s Day.


The winners have been chosen from a total of 200 entries by a panel of leading client and agency judges, and come from a cross-section of disciplines including media planning, creative, strategy, client services, HR and tech and innovation.

The winning 2016 Women of Tomorrow are:

  • Bianca Best, Managing Partner, iProspect
  • Karen Boswell, Interactive Lead, adamandeveDDB
  • Olivia Browne, Group Business Director, 4Creative
  • Victoria Buchanan, Creative Director, Tribal Worldwide London
  • Debbie Ellison, Head of Digital, Geometry Global
  • Beth Hazon, Managing Director, Drummond Central
  • Josefine Hedlund, Project Director, AnalogFolk
  • Claire Marker, Executive Director, Head of Client Teams, Manning Gottlieb OMD
  • Sophie Newton, Head of Innovation, Brainlabs
  • Nicky Russell, Head of Operations, Anomaly
  • Stacey Stollery, Senior People Manager, Livity UK
  • Hana Tanimura, Senior Designer, Google
  • Nikki Wilkinson, Digital Strategy Director, Publicis Group- Blue449

Says Nicky Bullard, Women of Tomorrow Co-Chair and Chair and Chief Creative Officer, MRM Meteorite: “These are the women to watch. These women are our future. They are bursting full of brains, vision, inspiration and energy with a wealth of experience, results and high recommendations under their belts. I am delighted that this competition has shone the spotlight on them and look forward to seeing them go from strength to strength.”

Says Claire Beale, Women of Tomorrow Co-Chair and Global Editor-in-Chief, Campaign, “These Awards are vital to our industry. It is imperative we have strong role models for young women coming into our industry. It is important to celebrate the success of the brilliant women in our industry. But most of all, what I have learned from judging this competition, is that – even in my job – there is so much amazing female talent in our industry that I’ve never met. This competition brings this talent to the fore.”

The 2016 Awards have been sponsored by Google, Hanson Search and Sky Media. Full information, including the winners’ submissions and interview questions, as well as videos from the high-profile judging panel, about the Awards can be found at:  You can also join the conversation on Twitter: #ChangeTheStats #MakeTheLeap

IPA diversity targets

In January 2016 IPA President Tom Knox set the UK advertising, media and communications agency business ambitious targets on gender and ethnic diversity representation to achieve by 2020. 

To build on this momentum, the IPA, adam&eveDDB and Campaign - in partnership with Twitter - launched the #MakeTheLeap campaign. It calls for all agencies, media owners and companies within the advertising and media world to make their pledge to achieve 4 targets over the next 4 years:

- aim for 40 % female representation in senior positions by 2020

- aim for 15 % BAME representation in senior positions by 2020

- help eliminate unconscious bias through training

- raise awareness of our flexible, or agile, working policies

The campaign was launched on 29th February, the extra day in the year where the industry can all 'make a new leap' to 2020 to strive to achieve these targets by the next leap year.

Last updated 08/03/2016

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.