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2016 Women of Tomorrow shortlist revealed

Thirty-six women, from a record-breaking two hundred nominations, have been shortlisted for the IPA and Campaign Women of Tomorrow Awards. The nominees come from a cross section of disciplines including media planning, new business, creative, client services and tech and innovation.


The competition champions women in middle management identified as the female industry leaders of the future. Established in 2013, this year it is being run in partnership with Google, Hanson Search and Sky Media. 

The winners, chosen by a panel of leading figures from across the industry, will be announced at the Women of Tomorrow Awards ceremony on the 8th March to coincide with International Women’s Day. Campaign will also feature the winners as part of a joint commitment to highlighting the future talent uncovered by the Awards. 

Says Nicky Bullard, Executive Creative Director, LIDA and Co-Chairwoman of Judges, “These fabulous young women are changing the stats, against the tide.  To be shortlisted is a massive achievement, so if you know any of them, big them up!”

The shortlist:

  • Lucy Barbor, Group Digital Director, Carat UK
  • Bianca Best, Managing Partner, iProspect
  • Karen Boswell, Interactive Lead, adamandeveDDB
  • Olivia Browne, Group Business Director, 4Creative
  • Amy Bryson, Board Director, iris Worldwide
  • Victoria Buchanan, Creative Director, Tribal Worldwide London
  • Charlotte Cramer, Strategist, VICE
  • Ana Odeta Dragomir-Heinrich, International Associate Director, Starcom MediaVest Group
  • Debbie Ellison, Head of Digital, Geometry Global
  • Emily Fairhead-Keen, Group Strategy Director, MEC
  • Laura Garratt, Investment Associate Director, OMD
  • Beth Hazon, Managing Director, Drummond Central
  • Josefine Hedlund, Project Director, AnalogFolk
  • Katy Leeson, Head of New Business, MediaCom North
  • Claire Marker, Executive Director, Head of Client Teams, Manning Gottlieb OMD
  • Gillian McCormack, Managing Director, Material UK (part of Material GROUP)
  • Maureen McDonagh, Head of Grocery, Facebook
  • Laura McGowan, HR Director, MediaCom North
  • Jemima Monies, Head of New Business & PR, adam&eveDDB
  • Scarlett Montanaro, Art Director, Analogfolk
  • Nicci Motiang, Deputy Planning Director, The Union Advertising Agency
  • Hollie Newton, Executive Creative Director, Sunshine
  • Sophie Newton, Head of Innovation, Brainlabs
  • Lucy Ogilvie, Strategy Lead Zenith, ZenithOptimedia
  • Kari Owers, Managing Director, O Communications
  • Sarah Plant, Senior Designer, White October
  • Cheyney Robinson, Chief Creative Officer, Europe, IBM Interactive Experience
  • Becky Russell, Business Lead, BBH
  • Nicky Russell, Head of Operations, ANOMALY
  • Susana Serrano-Davey, Financial Controller of Dentsu Aegis Network UK, Dentsu Aegis Network
  • Stacey Stollery, Senior People Manager, Livity UK
  • Hana Tanimura, Designer, Google
  • Emma Turpin, Team Lead Google Creative Lab, Google
  • Laura Vipond, New Business Director, Karmarama
  • Nikki Wilkinson, Digital Strategy Director, Publicis Group- Blue449
  • Emily Wright, Business Director, LIDA

The Women of Today judging panel: 

  • Claire Beale, Global Editor-in-Chief, Campaign (Co-Chairwoman)
  • Nicky Bullard, Executive Creative Director, LIDA (Co-Chairwoman)
  • Nina Bibby, Marketing & Consumer Director, O2 (Telefonica UK)
  • Rachel Bristow, Director of Client Partnerships & Collaboration, Sky
  • Helen Calcraft, Founding Partner, Lucky Generals
  • Daniele Fiandaca, Co-Founder, Token Man
  • Charlotte Frijns, Chief Financial Officer, UK & Worldwide, ZenithOptimedia
  • Leon Jaume, Executive Creative Director, WCRS
  • Hannah Matthews, Managing Partner, Karmarama
  • Becky McOwen-Banks, Creative Director, FCB Inferno
  • Patrick Mills, Director of Professional Development, IPA
  • Frances Ralston-Good, Chief Strategy & Innovation Officer, Omnicom Media Group UK
  • Dan Shute, Managing Partner, Creature of London
  • Steve Vranakis, Executive Creative Director, Google Creative Lab
  • Alice Weightman, Founder & CEO, Hanson Search 

For further information, please visit here or email

Last updated 04/02/2016

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