Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

ADAPT hub launched

The IPA today (Monday 16th September 2013) launches its new ADAPT hub and LinkedIn group.<br />


The hub will pull together all the content from the different strands of IPA President, Ian Priest’s ADAPTTM agenda.

The IPA’s ADAPTTM programme is a series of initiatives, think tanks and events we're calling ADAPTATHONSTM taking place over the next 18 months.

Clients and agencies will work together to explore five key areas crucial to improving commercial creativity in an evolving advertising industry (Alliances, Diversification, Agility, Profit, Talent.)

The hub is the ‘go-to’ place for ADAPTTM related information. News from the events will be posted online as well as the findings from the 100 days of post ADAPTATHONTM experimentation.

Expect to see blog posts, video footage, photos and opinion as well as a link to the IPA’s brand new ADAPTTM discussion forum on LinkedIn.

It comes ahead of the first ADAPTATHONTM on 3rd October, which will focus on Alliances between clients and agencies.

Says IPA President, Ian Priest; “The ADAPT hub is for all the early adapters out there. The hub is the place where anyone interested in my agenda, its progress and what it means for the industry, can go and find out more, contribute, or get directly involved.”

We are looking for scenarios to brief our relationship experts with your help… go to the hub to post your comment or email

We are looking for up to 250 words on a scenario where you felt there was a communications and/or relationships breakdown that had a negative impact on joint business performance. You don’t have to say who the client or agency were, but it would be good to know what sort of agency, what sort of project, and what sort of outcome was expected, and how this came unstuck.

Tickets for the Alliances Adaptathon are available here

To go to the IPA ADAPTTM hub click here

To join the discussion on LinkedIn click here

You can also join the conversation by using the handle #ipadapt”.

Last updated 16/09/2013

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.