Agencies must adhere to Brussels' regulations despite Brexit
Says Paul Bainsfair, Director General, IPA:
“The decision to Brexit will no doubt have significant implications for the business community. While today (29 March 2017) marks the official triggering of Article 50, as we said back in our reaction to the Prime Minister’s Brexit speech back in January, at this stage no one really knows what lies ahead. We now face two years of negotiations.
“For the time being, advertising itself will continue to come under scrutiny mostly from Brussels which will continue to influence us here for some time to come. There is the new General Data Protection Regulation coming in in May next year and proposals for a new E-Privacy Regulation, both of which could force all businesses, not just those in our industry, to change their business models to ensure greater protection for consumer data. Brussels are also planning potential changes to the Audio Visual Media Services Directive, which also threaten greater restrictions on advertising.
“In the meantime, the IPA will continue to work closely with the Advertising Association to help coordinate the ad industry’s asks for Brexit negotiations and advertising’s priorities for Brexit negotiations.”