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ASA and CAP publish 2013 Annual Report

The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) have published their 2013 Annual Report today (29th May 2014) which reveals how their work over the last year has achieved some significant changes in advertising practice for the benefit of consumers and business. It also outlines their ambition to make every UK ad a responsible ad.


In 2013 their ongoing work tackling misleading ads brought about real benefits for consumers and business. Through ASA rulings, proactive monitoring of ads as well as CAP help and advice they helped make sure ads are clear and responsible.

As part of their ambition to make every UK ad a responsible ad their Report also highlights their new five-year strategy and how they will be placing even more emphasis on proactive work.

Chairman of the ASA, Lord Chris Smith said: “Overall, UK advertising is creative, impactful and overwhelmingly responsible. By listening to consumers and business we’ve taken action to stop various advertising techniques that are misleading or simply unfair. By spending more time tackling problem ads in a swift and proactive manner we can help achieve our ambition: to make every UK ad a responsible ad.”

Chairman of CAP and BCAP, James Best said: “Responsible ads give our society value and choice. CAP provides a wealth of advice and training resources, much of it free, to help advertisers get their ads right first time. By making ads responsible we protect consumers, helping them feel more confident in the ads they see and hear, and in doing so create an environment where responsible UK ads – and businesses – can flourish.”

Download the report here.

For more information, contact Matt Wilson, Press Officer, ASA: / 020 7492 2122

The ASA is the independent regulator of advertisements across all media in the UK.  We do so in the public interest and with the co-operation of advertisers, agencies and media owners who are committed to observing the Advertising Codes. The ASA acts independently of both the Government and the advertising industry.

Last updated 29/05/2014

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