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Bailey review latest

The Department of Education has published its progress report on the Bailey review regarding the ‘commercialisation and sexualisation of childhood: Letting Children be Children’.


The original review was published in June 2011 and contained a total of 14 recommendations – five of which were relevant to the advertising industry.

The progress report by the Department of Education takes a positive view towards the industry’s response and identifies next steps that it can undertake to continue the good work it has done so far.

Reg Bailey, Chief Executive of the Mother’s Union, confirms that parents must still take the key role in protecting their children, saying: “I remain firmly of the view that while businesses, regulators and Government can create a supportive environment, parents must still be parents and bear the main responsibility for the healthy development of their children”.

To view the Department of Education’s progress report on the Bailey review, click here.

Last updated 29/05/2013

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