By Pedro Martins, in Agency Life & Work
By Beth Hazon, in Inspiration
By Lorna Hawtin, in Industry & Issues
The IPA is informing its members that CAP is restricting its remit on the marketing of causes and ideas to include only causes and ideas marketing that appears in paid-for space, except where the marketing includes a direct solicitation of donations.
This decision will itself be subject to a 12-month review and will take effect from 14 October 2014. It does not affect their online remit over causes and ideas.
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