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Carmen Bekker to co-chair IPA New Business & Marketing Group

Carmen Bekker, European Marketing Director at JWT Europe, has been appointed as new co-chair of the IPA New Business and Marketing Group. Bekker succeeds Cormac Loughran as co-chair of the Group, working alongside Group co-chair Katie Lee, Managing Director of Leo Burnett.


The IPA New Business and Marketing Group serves as the voice of new business and marketing excellence. The Group actively promotes best practice and works together to help raise the standards of professionalism and the understanding and perception of this key agency discipline, to campaign on issues relating to pitches and other agency selection processes.

During Cormac’s tenure, he was instrumental in the success of the IPA/ISBA Good Pitch Week, which took place in November. The week comprised of six events for both clients and agencies including sharing sessions of alternative pitch processes and discussions with procurement professionals. He also helped agree and produce an industry standard RFI template for media agencies and create the six media pitch principles.

Says Carmen Bekker: “I am delighted to be taking on the role as co-chair of the Group with Katie and look forward to building on the good work that Cormac has initiated. The Group plays a valuable role in developing standards, industry training and peer review, as well as increasing the perception of the role and recruiting the best talent into the discipline. New business is critical to agencies and a major decision for marketing directors and their teams. Continuing to make the process more transparent, more efficient and effective is something that we are sure will be welcomed on both sides.”

Carmen’s biography:

Carmen Bekker, European Marketing Director, JWT Europe is an advertising professional with over 15 years experience. She is responsible for business development across Europe. Carmen also leads JWT’s relationship with Debenhams, a UK based retail group. Since she joined JWT in 2007, Carmen has led the Rimmel account on a global basis and managed several other global and local accounts for JWT including Nestlé, Diesel and Unilever. She has led the marketing and new business function since 2010 and earlier this year broadened her role to cover all of Europe.  She is responsible for driving JWT’s growth agenda.

Carmen began her career client side in London, working for Le Meridien Hotels and Resorts, before moving to Saatchi & Saatchi Sydney where she developed a passion for cars (particularly luxury), working on the Toyota and Lexus brands. She also worked on Proctor & Gamble FMCG products and Government, Retail and Gambling sectors before transferring to the London office of Saatchi & Saatchi where she spent five years managing the agency’s Proctor & Gamble Olay Europe campaigns, Club 18-30 and then led the Visa Europe business across 26 markets.

For more information on the IPA New Business and Marketing Group, click here.

Last updated 22/05/2014

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