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CPC apprenticeships treble in 2013

Today (Monday 15th July 2013) the IPA is celebrating the achievements of the Creative Pioneers Challenge (CPC) class of 2012, and welcoming into the industry the class of 2013, which has seen a record number of successful apprenticeship applications.


The IPA/Metro Creative Pioneers Challenge 2013 offered successful applicants two routes into the industry, via paid internships and apprenticeships.

The internship applications were open to final year university students and recent graduates and the apprenticeships open to school and college leavers. In total, over 700 entries were received from students looking for a three month internship, and over 500 entries for school leavers looking for a 12 month apprenticeship.

Of these, 60 entrants have successfully won apprenticeships, a number which has trebled in the last year, and 40 have won internships, across 50 top advertising, creative and digital media businesses.

Ed Vaizey, Minister for Culture, Communications and Creative Industries will be delivering the keynote speech at today’s celebration, which will also be attended by Creative Skillset and the National Apprenticeship Service.

It is a chance to honour the class of 2012 for either staying the course of their apprenticeships or for receiving full time jobs as a result of their internships. The 2012 alumni will also act as mentors for the incoming class of 2013 and pass on advice and tips.

Says Janet Hull, Founder and Executive Director Creative Pioneers Challenge and IPA Director of Marketing, “Feedback from year one has been so positive, that we’ve doubled the number of companies involved in 2013. We’re also looking forward to trying out the new level 4 advertising and marketing communications framework that we helped create.” The challenge aims to double the numbers year on year until the thousand mark is reached.

Last updated 15/07/2013

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