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Creative Pioneers Challenge launches in Manchester

The 2013 Creative Pioneers Challenge (CPC) has launched in Manchester, giving agencies based in the North West the chance to find the next generation of digital and creative talent.


Focussing on apprenticeships, the 2014 Challenge will aim to attract more school leavers into the industry by offering 12-month training contracts. Manchester based agencies that have signed up are, BJL, Delineo, Madhouse, MEC, TBWA, C21, Access, Republic of media and One Marketing have all signed up to take on an apprentice when the search begins next year. The process of recruiting the apprentices will be supported by training partners The Manchester College and Mediasmiths.

As well as being available in Manchester, the scheme also runs in London, Birmingham and Bristol.

Says Peter Craven, Managing Partner, Madhouse and IPA City Head for Manchester: “When I took my position as IPA City Head earlier in the year I wanted to lead with an apprenticeship scheme, so I am delighted that some agencies have united and the scheme will be ready in time for September 2014 college graduates.

“Apprenticeships are a great way to engage with emerging talent at young age and the Creative Pioneers Manchester scheme should be very appealing for 18-years-old to have on the job training whilst working towards a tailor-made qualification.”

What’s in it for agencies interested in taking part?

  • The Challenge will help agencies recruit fresh talent for a range of junior job roles; including social media, digital media, project management, video and web production, IT and finance.
  • Will raise an agency’s brand profile in national urban newspaper Metro.
  • The IPA will create a job board on the IPA website on an agency’s behalf.
  • Agencies will be found an appropriate talent pool from which to draw.
  • The IPA will facilitate the interview process and assessment days for agencies through the IPA’s training providers.

Patrons of the programme include Ed Vaizey, Nicola Mendelsohn, Linda Grant, Dinah Caine, Brent Hoberman, James Caan and Matt Scheckner.

Agencies who would like to find out more about the challenge, or who are interested in taking on an apprentice can email The deadline for companies to register their interest is Friday 20th December 2013.

The Creative Pioneers Challenge is an award winning*, nationwide search endorsed by UK Government to find the next generation of high quality creative and digital talent. It was launched to help foster world leading innovation in the creative use of digital content and platforms. The scheme will open for applications in March 2014 to coincide with National Apprenticeship Week.

*IPA and Metro for Creative Pioneers Challenge won a Corporate Engagement Award in the Best Combined Partnership category this year.

Last updated 28/11/2013

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