Digitally connect with your clients
The rapid growth in digital means you cannot afford to be without the basic language and skills necessary to discuss digital communication plans with your clients.
The IPA's new digital foundation course on 18th and 19th May, in conjunction with Niall McKinney of UTalkMarketing, will introduce you to all digital communication channels and will teach you how to project manage campaigns and how best to deploy your new-found skills.
It will provide an overview of the digital landscape including: consumer trends, the role of digital, terminology and emerging platforms. It will also go into more detail in the following areas: search, display advertising, email, SMS, social media, websites, project management, digital planning and e-commerce.
The course will take place at the IPA on 18th and 19th May, with regional classes to follow later in the year. It will cost £600 plus VAT per delegate and will include lunch.
For further information and to reserve your place, please visit the IPA's CPD Zone. Other upcoming career-boosting IPA courses include:
Friday morning energisers:
Sign up to one of the IPA’s Friday Morning Energisers designed to give you a short, sharp, affordable burst of training. Upcoming energisers include:
Negotiating with success, 27th March
Time management, 3rd April
The structure of persuasion, 3rd April
Demystifying business strategy, 17th April
How to motivate people in a recession, 24th April
Judging creative ideas and the art of feedback, 24th April Excellent Account Planning
- Stage 4
Learn the skills and knowledge necessary to perform the role of account planner with confidence and expertise. Chaired by Tom Morton from TBWA London, the course includes fantastic speakers from the planning fraternity including: Kate Waters, Partners Andrew Aldridge, Gurdeep Puri, The Effectiveness Partnership, Sarah Baumann, Leo Burnett and Debbie Klien, CEO, The Engine Group.
Date: 27th - 29th April
Cost: £1,700 plus VAT per delegate Excellent Account Direction
- Stage 4
The course is being chaired by Rhona Cairns, Grey London and Jason Cobbold, BBH and will equip account handlers with the skills and knowledge to perform the role of account director with confidence and expertise.
Book by 6th April to receive your early bird discount of 10%.
*NEW DATE*: 8th - 12th June
Cost: £2,950 plus VAT per delegate
For further information about any of these courses, to book your place and to see what else is on offer, please visit the IPA's CPD Zone.
Last updated 24/03/2009