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Exercise caution with FIFA World Cup advertising

As we reach the half-way point of the 2014 FIFA World Cup, CAP is reminding advertisers to exercise caution when preparing any World Cup themed campaigns, particularly when approaching sensitive subjects such as religion, cultural and gender stereotypes, nudity, gambling and alcohol.


Read their helpful tips here.

This is in addition to the IPA legal department’s guidance note on the legal and regulatory dos and don’ts that apply to marketing aroundthe 2014 FIFA World Cup. Topics covered include trade marks, copyright, sponsorship of athletes and use of tickets to the events for marketing purposes.

Read the full IPA guidance note.

Last updated 27/06/2014

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