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Get involved with the IPA's ADAPT experiments

Following the Alliances Adaptathon, we are inviting the industry to participate in four experiments designed to help clients and agencies maximise the effectiveness of their relationships.


  • A 100 day charter for new client agency relationships

The industry's new business community are developing a template which clients and agencies can use when working together for the first time, to ensure their relationship gets off to a smooth start. It covers things such as processes, handovers and the scope of work expected during the first three months of a relationship. If you'd be interested in testing this out, email Joyce Kelso

  • A relationship contract to help clients and agencies work better together 

The IPA has been working with Professor Julie Hay to devise a model relationship contract. Clients and agencies can use it to agree a way of working which suits both parties. You can hear more about how the contracts work and how to put them into practice at a workshop at the IPA on Tuesday 19th November. To attend, email

  • A research study on how 'stroking' can help to create effective relationships. 

 Professor Hay is proposing new research on how we can use 'strokes' (a psychological term for units of interactions with others) to build better relationships between clients and agencies. Professor Hay will outline her proposals at a workshop on Tuesday 19th November. To attend, email

  •  Free one-to-one relationship counselling

 We’re offering member agencies and their clients free, confidential sessions with Transactional Analyst Alison Bone, in return for your participation in research which will be written up anonymously. For more details email

 You can find information, advice and opinion on the theme of better client agency relationships on our ADAPT hubYou may also like to join the ADAPT LinkedIn group.

 If you’d like to write a post for the IPA blog on your involvement in an ADAPT project or your thoughts on the topic of client agency relationships, email IPA Digital Editor Rachel Wareing

Last updated 06/11/2013

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