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Get ready for Rio 2016

As Rio 2016 approaches, the IPA Legal Team has issued guidance for marketers seeking to take advantage of the biggest sporting event of the year.


Sponsors of Olympic athletes, in particular, should be alert to the deadline of 27 January if they wish to provide notification of, or obtain approval to continue using, materials featuring their athletes during the Olympics.

The guidance note also covers topics including: The Olympic and Paralympic Association Rights, Intellectual Property, Official Sponsors’ Contractual Restrictions, Athletes and Teams.

The full IPA Legal Guidance Note can be found here.

If you have any further questions please contact 

Last updated 19/01/2016

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