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Guidelines for Facebook promotions

The IPA legal team are advising its members on the changes to Facebook’s promotion guidelines.


Agencies who manage digital marketing activity for their clients will already be familiar with Facebook’s guidelines on running promotions on the social networking platform. However, Facebook have now made changes to their guidelines in a move to simplify the administration of promotional activity, i.e that promotions no longer need to be administered through apps.

To read the full legal alert click here.

Last updated 04/09/2013

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