How Foster’s campaign produced fair d’income for Heineken
Within the film, Heineken’s Marketing Manager Lynsey Hurst, adam&eveDDB’s CCO Ben Priest and Planning Partner Toby Harrison and Tony Regan, Co-founder, Brand Performance, talk through key insights from the Grand Prix IPA Effectiveness award-winning Foster’s campaign from casting to creative, to comedy and covert data collection.
Tony Regan, Co-Founder, Brand Performance says, “The Foster’s campaign is a great example of classic creative planning that shows the power of advertising in sustaining a price premium whilst at the same time growing volume.”
The IPA/Thinkbox ‘brand stories on film’ are part of the IPA Effectiveness Masterclass series.
Full details of upcoming events and further brand films are available on the IPA Effectiveness Hub: www.ipa.co.uk/effectiveness
Last updated 17/03/2015